eye Film Institute Netherlands
An identity for a new museum of the moving image situated on the IJ (pronounced eye) river in Amsterdam.
A name that is a play on words for an international audience, with a symbol that can literally frame a moving image with a design pattern invoking its watery location.
Credits Created at W+K Amsterdam Creative Directors - Alvaro Sotomayor & Carlo Cavallone Design Director - Mark Sloan Designers - Joseph Burrin & Rebecca Parker
