Coke Music

Just like teens, music is a dynamic energy that’s always evolving, always mutating, always progressing. A visual identity with motion at its core, that teens can customize and own, that adapts to different needs, and that makes the link between Coke, music and teens more genuine.

To do this we combined the iconic Coke bottle with the bubbling coke contents inside then adding the variable of music, creating an ever-changing expression for teens to resonate with.

Credits

Created at W+K Amsterdam
Creative Director - Joseph Burrin
Graphic Designer & Animator - Philip Cronerud