Becoming one of the
most talked about brands at the Rugby World Cup
Without saying a word about the Rugby World Cup.
PROBLEM
Uber Eats were the sponsors of the All Blacks while they played in the 2023 Rugby World Cup. But tournament rules didn’t allow Uber Eats to use any game-related content, or refer to anything about the games the All Blacks were playing.
SOLUTION
We hijacked the clichés we knew the players would say in post-match interviews and turned them into Uber Eats promo codes. New codes went live after every game played, with clues shared on social and OOH.
