eye Film Institute Netherlands

An identity for a new museum of the moving image situated on the IJ (pronounced eye) river in Amsterdam.









A name that is a play on words for an international
audience, with a symbol that can literally frame moving image with design pattern invoking its watery location.

Credits
Created at W+K Amsterdam
Creative Directors - Alvaro Sotomayor & Carlo Cavallone
Design Director - Mark Sloan
Designers - Joseph Burrin & Rebecca Parker